Martin Guitars phased out the use of ivory 45 years ago, but Chris Martin, the current CEO, is still passionate about the plight of the elephants as demand for ivory is causing widespread slaughter of the animals.

In a video posted on their website Martin states “Forty-five years ago we phased out the use of ivory. And yet today I’m still concerned about the horrible slaughter of elephants. This is a terrible shame and it should stop. And the only way it is going to stop is if people stop buying and using ivory.”

Recently the news that Satao, one of the world’s largest elephants was killed by poachers, led to a renewed call for action. Martin Guitars has teamed up with The Nature Conservancy with a campaign called #SaveElphants to increase resources for elephant protection, to press local leaders into action and to help educate the public so they too can get involved.

“About 55 elephants are illegally killed each day to fuel the global demand for luxury goods made out of ivory,” said David Banks, Managing Director, Africa Program, The Nature Conservancy. “Martin Guitar is lending their star power to help end this crisis and the awareness they raise for the issue will make a real difference.”

The Nature Conservancy is a leading conservation organization working in 35 countries to conserve lands and waters upon which all life depends. TNC and its more than 1 million members have conserved nearly 120 million acres worldwide. You can read more about their efforts on their website, www.nature.org/elephants.

You can read the Martin press release here.